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Veg Food Fest

Leo Burnett Design
Chief Creative Officer: Judy John
Creative Director: Lisa Greenberg
Group Creative Director: Ryan Crouchman
Designers: Man Wai Wong

Veg Food Fest
Branding + Print Design

Toronto has no shortage of food festivals. And the opportunity to gorge on delectable local foods drives people in hordes. But if you’re The Toronto Vegetarian Food Festival, most people assume your offerings are about as bland as your name. In a category with so much choice and flavour, we had to prove vegetarian eats could be just as savoury, sweet, and even downright bad for you as anything else Toronto’s omnivores might crave. We had to move beyond a loyal base and change some mouths’ minds, all while keeping within a modest $35,000 budget.