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TD Coin Posters

Leo Burnett Design
Chief Creative Officer: Judy John
Creative Director: Lisa Greenberg, Chris Munnik, Kerry Reynolds
Art Director/Designer: Dejan Djuric
Copywriter: Dave Thornhill
Developer: Dan Purdy, Alex Dabic
Producer: Alex Postans
Print Producer: Gord Cathmoir, Kevin Stephen, Barry Durocher
Printer: Flash Reproductions

TD Coin Posters
Campaign

Teaching kids the value of saving, one coin at a time. — 78% of parents feel they aren’t successful at teaching their kids about money. During Financial Literacy Month, TD Bank created a tool to help parents teach. The TD Coin Poster is a tactile savings account for kids. Along with their parents, kids could pick the item they wanted to save for and over time insert the coins needed to buy it. When all the slots were filled by the appropriate coins, the item could be bought. Each coin saved was an opportunity for parents to educate their kids about money.

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