MOCA Fundraising

Leo Burnett Design
Chief Creative Officer: Judy John
Creative Director: Lisa Greenberg
Group Creative Director: Ryan Crouchman
Designers: Ryan Crouchman, Jeff Watkins, Man Wai Wong, Dejan Djuric, Marcelo Hong

MOCA Publication Design
1 of 100: Call for Support

Toronto is getting a new Museum Of Contemporary Art.
To raise funds, a limited edition ‘Call for support’was created for 100 high-net-worth individuals. The 100 books were hand lettered by an artist in the future home of MOCA.
The message was simple; each individual’s donation would play an important part in the bigger vision.

Photography: Arash Moallemi