The Lemonade Stand

Leo Burnett Design
Chief Creative Officer: Judy John
Creative Director: Lisa Greenberg
Group Creative Director: Ryan Crouchman
Designers: Dejan Djuric

The Lemonade Stand
Branding + Packaging Design

Branding and packaging design for The Lemonade Stand, a pop-up shop in Toronto's east end. This project was part of a larger initiative demonstrating the effectiveness of Yellow Pages small business services.

Lemons are squeezed and squished for our refreshingly simple lemonade, so we squeezed and squished a custom-type treatment onto our signature tall bottles, and capped them off with smiley face stickers to show which were sweet and which were tart.