Leo Burnett Design
Chief Creative Officer: Judy John
Creative Director: Lisa Greenberg
Art Director: Anthony Chelvanathan
Copywriter: Steve Persico
Designers: Jeff Watkins, Dejan Djuric, Man Wai Wong

IKEA Cook This Page
Fill in the Blank Parchment Paper Recipe Posters

When it comes to cooking dinner, most people find new foods and recipes to be intimidating. IKEA wanted to show people that getting creative in the kitchen can be deliciously simple. So, we created the Cook This PageParchment Paper Recipe Series.

During an IKEA kitchen event, the recipe posters were hung in store for people to take home and get inspired. The recipes are printed on parchment cooking paper, in food-safe ink. People fill in the blanks, roll it, cook it, and eat! The ingredient blank spaces were measured, helping people determine how much sauce or salt or chive to add. The recipes incorporated IKEA food items. Illustrations were inspired by food, and executed in IKEA's signature simple style.

Photography: Arash Moallemi

IKEA Flyer Design System

We created a flexible and modular design system that can easily and beautifully accommodate a high volume of ever-changing content.