Branding + Packaging Design
It's not just the name, it's what it's made from. The coconut was originally named "cocos" – Portuguese for "grinning face" – due to the fruit's resemblance to a smiling face. We used this as inspiration for the naming and branding of this line of non-dairy gelato. The happy hand-drawn logotype is featured large on packaging, using colour to differentiate flavours.