Enbridge Annual Report

Leo Burnett Design
Chief Creative Officer: Judy John
Creative Director: Lisa Greenberg
Group Creative Director: Ryan Crouchman
Designers: Ryan Crouchman, Man Wai Wong, Marcelo Hong

Annual Report + CSR Publication Design

As part of their corporate brand refresh, Enbridge needed to update the design of their Annual Reports. Colour blocking easily distinguishes various business sectors, while large display copy, illustration and info-graphics help viewers digest a mix of complex content. Corporate Social Responsibility Reports are designed in a newspaper format to underscore the immediacy and authenticity of their content. As a package, this new direction provides a clarity and simplicity of design which is unique to this sector.