CXBO Brand + Packaging

Leo Burnett Design
Chief Creative Officer: Judy John
Creative Director: Lisa Greenberg
Group Creative Director: Ryan Crouchman
Designer: Ryan Crouchman

Branding + Packaging Design

Chocolatier Brandon Olsen works with just one base ingredient - cocoa. But from this one ingredient he creates infinite textures, tastes, and colours. So we designed branding and packaging from the same principles: one constant ingredient, transformed by paint, texture, and colour to be as unique as the chocolates inside.

Once each collection is finished, boxes are drip-painted in batches of 400 using colours that match the chocolates inside. Just as no two chocolates are the same, no two boxes are the same. The angular wordmark typography is inspired by the signature geodesic shape of CxBO chocolates.