Bored Games

Leo Burnett Design
Chief Creative Officer: Judy John
Creative Director: Lisa Greenberg
Group Creative Director: Ryan Crouchman
Designers: Ryan Crouchman, Jeff Watkins, Man Wai Wong, Dejan Djuric, Marcelo Hong

Bored Games
Packaging + Product Design

Bored Games was created to encourage people of all ages to switch off their phones and gather round the table. It was launched on “Family Day”, a Canadian holiday in mid-February (the coldest month of the year.) These games offer a cozy indoor alternative, bringing people together to play some popular classics, redesigned in a contemporary style. The game set is kept decidedly simple to encourage focus and engagement. Made entirely of uncoated board, graphics have been simplifed to their absolute minimum and screen-printed in black and white.