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The Perfect Match

Leo Burnett Design
Chief Creative Officer: Judy John
Creative Director: Lisa Greenberg
Group Creative Director: Ryan Crouchman
Designers: Man Wai Wong

The Perfect Match
Packaging Design

Life is full of things that need burning. Some things, like candles, need short matchsticks. Other things, like dynamite, need long sticks. Inside The Perfect Match box are four matchstick lengths with different coloured heads. The sticks are organized in a custom tray that slides into one of four embossed cases. Now, no one will go without The Perfect Match.