SMITH_THUMB.jpg

Smith

Leo Burnett Design
Chief Creative Officer: Judy John
Creative Director: Lisa Greenberg
Group Creative Director: Ryan Crouchman

Smith. Food For The Everyman.

Smith is like eating in someone’s home who happens to be an excellent cook. The food is simple but far from basic. The cutlery and crockery may be mismatched but that’s part of it. The menu is a disposable, oversized newspaper that changes as the seasons do.