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MOCA Collateral

DescriptionLeo Burnett Design
Chief Creative Officer: Judy John
Creative Director: Lisa Greenberg
Group Creative Director: Ryan Crouchman
Designers: Ryan Crouchman, Jeff Watkins, Man Wai Wong, Dejan Djuric, Marcelo Hong

MOCA Invitation Design
1 of 300: Limited Edition Posters of Contemporary Art

Each of the 300 posters were individually spray painted from 1 to 300 and sent to journalists, collectors, artists, critics and gallerists, inviting them to the museum's first press conference. Newsprint and spray paint conveyed the industrial look and feel of Canada's new Museum of Contemporary Art which will transform an old factory into their new home.