LCBO Rebrand + Web

Leo Burnett Design
Chief Creative Officer: Judy John
Creative Director: Lisa Greenberg
Group Creative Director: Ryan Crouchman
Designers: Ryan Crouchman, Jeff Watkins, Man Wai Wong, Dejan Djuric, Marcelo Hong

Branding + Print + Website Design

With $4.7 billion in revenue and over 835 stores, the provincially owned Liquor Control Board of Ontario (LCBO) is one of the world’s largest buyers and retailers of beverage alcohol. We were tasked with refreshing the brand to make it feel more human and less institutional, from the logo and brand design system, to store interiors, bags, signage, website and more.