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Grinning Face

Leo Burnett Design
Chief Creative Officer: Judy John
Creative Director: Lisa Greenberg
Group Creative Director: Ryan Crouchman
Designers: Ryan Crouchman, Jeff Watkins, Man Wai Wong, Dejan Djuric, Marcelo Hong

Grinning Face
Branding + Packaging Design

It's not just the name, it's what it's made from. The coconut was originally named "cocos" – Portuguese for "grinning face" – due to the fruit's resemblance to a smiling face. We used this as inspiration for the naming and branding of this line of non-dairy gelato. The happy hand-drawn logotype is featured large on packaging, using colour to differentiate flavours.